Global inflation is a phenomenon that has a significant impact on economies in various parts of the world, including Southeast Asia. This region, which consists of countries such as Indonesia, Malaysia, Thailand and the Philippines, is very vulnerable to global economic changes. The impact of global inflation is clearly visible in various aspects, from the price of goods to people’s purchasing power. One of the main impacts of global inflation is the increase in prices of goods and services. With rising inflation, the prices of consumer goods such as food, fuel and electronic goods have increased. This reduces people’s purchasing power, especially for low-income groups. Rising food prices, for example, have resulted in many families having difficulty meeting their basic needs. The industrial sector also feels the impact of global inflation. Rising production costs due to soaring raw material and energy prices make it difficult for companies to maintain profitability. Some SMEs were even forced to increase the prices of their products, which in turn had an impact on sales. This may lead to a reduction in employment, especially in labor-intensive sectors. Changes in currency exchange rates are also an important aspect of global inflation. Foreign exchange market instability can affect the economies of Southeast Asian countries. For example, if the US dollar strengthens, the local currency will weaken, making imports more expensive and reducing the resilience of the domestic economy. Countries that depend on imports for raw materials or consumer goods will feel the impact directly. The tourism sector in Southeast Asia has also been significantly affected. High inflation could reduce the region’s attractiveness as a tourist destination. Increasingly expensive travel affects the number of tourists who come. This is especially dangerous for countries whose economies depend on tourism, such as Thailand and Malaysia. Global inflation also requires governments in Southeast Asia to take smarter policy steps. Many countries are now forced to raise interest rates to control inflation. This strict monetary policy can slow down economic growth, so the government must strike a balance between maintaining price stability and encouraging growth. Foreign direct investment (FDI) is also affected by global inflation. Investors tend to be more cautious when inflation rises, and they may suspend or withdraw their investments. This will have a negative impact on infrastructure development and other important projects that support long-term economic growth. Global inflation conditions also encourage Southeast Asian countries to further strengthen regional cooperation. Trade exchanges between countries in the region are expected to reduce dependence on unstable global markets. By increasing intra-regional trade, these countries can be better protected from global economic fluctuations. Innovation and digitalization are the keys for Southeast Asian countries in facing the impact of global inflation. By leveraging technology to increase efficiency, both in production and distribution, these countries can reduce costs and maintain competitiveness. Companies that adapt quickly to changing market conditions will take the lead in facing the challenges of inflation. Finally, public awareness about personal financial management becomes more important in this situation. Better financial education can help people prepare for inflation. By understanding how to invest and save, people can protect their assets and increase their economic resilience amidst uncertainty.